Senior Director, Business Analytics

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps
• Lead consumer segmentation and audience identification processes
• Act as a trusted advisor on audience strategy, measurement, and advanced analytics
• Develop and execute measurement plans and distill complex concepts into actionable data stories
• Identify growth opportunities through new analytics technologies and data sources
• Partner with Planning and Investment teams on budget setting and media plan optimization
• Recruit, lead, and mentor direct reports to support career growth

Requirements

• 11+ years of data and analytics experience in advertising, management consulting, or digital consulting
• University degree
• Industry knowledge in marketing analytics, 1st/3rd party data, and data clean rooms
• Experience in integrated marketing, media, customer journey development, and ROI forecasting
• Expertise in audience-based marketing and data-driven advertising
• Proven leadership and client relationship management skills
• Strong communication and presentation skills

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount and stock purchase programs
• Paid family benefits