Senior Director, Brand & Media

Responsibilities

• Define and own global branding strategy and translate ambitions into measurable priorities
• Build scalable creative platforms and provide creative leadership for Asian markets
• Oversee multi-market brand media budgets across TV, OOH, YouTube, Meta, and Programmatic
• Manage brand health studies and prove commercial contribution through data and testing
• Integrate AI into marketing workflows for production, localization, and testing
• Lead and scale a high-performing regional brand and media team of 15-20 people
• Influence cross-functional stakeholders and the C-suite with data-backed investment strategies

Requirements

• 15+ years of overall experience with 10+ years in senior brand or agency roles
• Proven track record of scaling brand platforms in competitive Asian markets
• Deep expertise in digital media ecosystems and structured testing frameworks
• Experience connecting brand investment to commercial outcomes via data-driven tests
• Practical experience integrating AI into marketing workflows
• Experience leading and mentoring diverse regional teams of 15-20 people
• Strong executive influence and experience presenting to C-level stakeholders

About the Company

At Agoda, we bridge the world through travel. We are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Data and technology are at the heart of our culture, fueling our curiosity and innovation.