Senior Director, Brand & Content Strategies

Responsibilities

• Direct and manage the Marketing and Communications team, including hiring, training, and performance management.
• Provide strategic leadership for institutional brand and marketing efforts to support enrollment and philanthropy goals.
• Develop and maintain institutional brand standards, templates, and the university's institutional "voice."
• Serve as the senior messaging strategist and writer, collaborating with senior leadership on internal and external communications.
• Lead brand development for the Coalition for the Common Good (CCG) and support brand integration with Antioch University.
• Align marketing, advertising, public relations, and recruitment messaging across all digital and print platforms.
• Oversee the Marketing and Communications annual budget and manage workflow to meet institutional deadlines.
• Support messaging for signature university events such as Commencement and Alumni Galas.

Requirements

• Bachelor’s degree from a regionally accredited college or university.
• 7–10 years of progressive experience leading a marketing communications team.
• Demonstrated success in developing and executing brand strategies and integrated campaigns.
• Proven experience managing social media strategies and digital engagement.
• Strong writing, speaking, and project management skills.
• Proficiency in Microsoft Office and general office technologies.

Preferred Qualifications

• Experience working within a higher education environment.
• Understanding of the ethical use of AI and large language models.

Benefits

• Tuition benefit for employees, spouses/domestic partners, and dependents.
• 4 weeks of accrued paid vacation and 10 days of paid sick time.
• 12 paid holidays plus bonus days.
• Medical, dental, and vision insurance.
• Life insurance and disability coverage.
• Defined contribution retirement plan.

About the Company

Otterbein University is a private institution dedicated to academic excellence and a commitment to inclusion and belonging. Located in Westerville, Ohio, Otterbein provides a transformative educational experience through a supportive community and strategic institutional initiatives.