Senior Digital Performance Marketing Executive EMEA

Responsibilities

• Act as a regional champion for acquisition marketing across EMEA, developing and executing tailored strategies for different markets.
• Oversee paid marketing activities including paid search, paid social, affiliate networks, SEO, and refer-a-friend programs.
• Manage and grow affiliate programs and direct partnerships, including contract negotiation and supplier selection.
• Advise on tracking and attribution frameworks, working with technical teams to implement advanced infrastructure like GTM and S2S integrations.
• Analyze campaign performance and attribution data to identify optimization opportunities and improve ROI.
• Own and manage the acquisition marketing budget, including forecasting volumes and tracking performance against targets.
• Collaborate with internal design teams to brief and review creative assets such as landing pages, banners, and emails.

Requirements

• Bachelor's degree in Digital Marketing, Business, or a related field.
• Proven experience managing affiliate marketing, PPC, SEO, and social media channels.
• Strong analytical and data interpretation skills with the ability to translate complex datasets into actionable insights.
• Experience with tracking and attribution frameworks and digital marketing technologies.
• Proficiency in MS Office Suite, particularly Excel.
• Excellent verbal and written communication skills with the ability to influence stakeholders.

Preferred Qualifications

• Hands-on experience with Tune (HasOffers).
• Experience with Google Tag Manager (GTM), server-side tagging, or server-to-server integrations.
• Proficiency in data visualization and reporting platforms.

About the Company

Kantar is the world’s leading AI-native marketing data and analytics business. We combine meaningful attitudinal and behavioural data with deep expertise and advanced analytics to help the world’s top companies understand how people think and act, helping them shape their future marketing strategies.