Senior Digital Marketing Manager

Responsibilities

• Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, managing a $1M+ annual budget.
• Build and execute account-based advertising (ABM) programs using intent data and enrichment tools like Vector and Clay.
• Design and run structured A/B and multivariate testing programs to improve campaign efficiency and conversion rates.
• Track and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI.
• Partner with product marketing, content, and creative teams to align ad messaging and develop high-performing assets.
• Collaborate with revenue operations to ensure accurate attribution and clean data flow through Marketo and Salesforce.
• Utilize AI tools to accelerate workflows, including ad copy generation, audience research, and reporting automation.

Requirements

• 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels.
• Deep, hands-on expertise in Google Ads (search, display, remarketing) and LinkedIn Ads (sponsored content, ABM campaigns).
• Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results.
• Experience using intent data or enrichment tools (e.g., 6Sense, DemandBase, Bombora, or similar).
• Strong analytical skills with experience in Salesforce, Marketo, and marketing attribution.
• B2B SaaS experience is required.
• Demonstrated AI fluency and the ability to use AI tools to improve campaign performance and workflows.

Preferred Qualifications

• Experience in the HR Tech or recruiting industry.
• Experience working in a startup or high-growth stage company.

Benefits

• Highly competitive salary and equity with a 10-year exercise window.
• Supportive Flexible Time Off program and 16 paid holidays.
• Best-in-class medical, dental, and vision insurance.
• $1,200 annual stipend for learning and development.
• 16 weeks of Paid Parental Leave and $1,500 in New Parent Perks.

About the Company

Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics with AI built into every workflow. Over 1,000 organizations—from startups to industry leaders like Zillow, DoorDash, and Asana—trust Gem to fuel their growth.