Senior Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategy for lending, insurance, and mutual fund products
• Plan and manage performance marketing campaigns across Google, Meta, YouTube, and affiliate channels
• Drive lead generation, lower CAC, and improve conversion funnels
• Build and optimize landing pages, ad creatives, and campaign messaging
• Oversee SEO strategy including on-page, off-page, technical SEO, and keyword research
• Manage marketing automation, CRM journeys, and remarketing flows
• Track daily campaign performance, ROI, and product-wise cost metrics
• Coordinate with Product, Tech, and Design teams for campaign requirements
• Ensure marketing compliance with RBI, IRDAI, and SEBI guidelines
• Handle brand positioning and communication for all three verticals
• Manage social media strategy and content calendar
• Conduct competitor benchmarking and market trend analysis
• Work with external agencies, affiliates, and marketing partners
• Prepare weekly and monthly performance reports for management

Requirements

• 5–10 years of digital marketing experience, preferably in fintech
• Hands-on experience with Google Ads, Meta Ads, YouTube Ads, and programmatic campaigns
• Strong understanding of performance marketing, funnels, and conversion optimization
• Experience in BFSI domains: lending, insurance, or mutual funds
• Knowledge of SEO, analytics tools, and marketing automation platforms
• Strong analytical mindset with ability to work on data-driven decisions
• Excellent communication and team management skills

Preferred Qualifications

• Experience working in a digital lending or wealth-tech startup
• Understanding of compliance across RBI, IRDAI & SEBI
• Experience in managing in-house creative and content teams
• Certifications in Google Ads, Meta Blueprint, or similar

About the Company

CreditMitra stands as a testament to financial innovation and inclusivity. Our mission is to provide seamless access to financial products for salaried professionals. By embracing digital solutions, we have eliminated the traditional hurdles of paperwork, offering quick and efficient online loans.