Senior Data & Paid Media Audience Platform Manager

Responsibilities

• Serve as the primary platform owner for LiveRamp, managing relationships, roadmaps, and contractual obligations.
• Lead end-to-end clean room data governance, ensuring all data flows and workflows are compliant and auditable.
• Oversee daily data operations, including monitoring feeds, troubleshooting issues, and establishing new data pipelines.
• Manage financial aspects of partnerships, including forecasting, budgeting, and invoice reconciliation.
• Build, deploy, and monitor programmatic audiences in partnership with Channel Leads.
• Develop and optimize audience strategies grounded in data insights and performance objectives.
• Design and operationalize data monetization strategies and identify opportunities for new data products.
• Collaborate with media, analytics, legal, privacy, engineering, and finance stakeholders to translate complex workflows into business opportunities.

Requirements

• 8–10 years of experience in data-driven marketing, ad tech, digital media, or martech.
• Direct, hands-on experience with LiveRamp (Safe Haven, Clean Room, Identity, or Activation).
• Expert-level understanding of data flows, identity graphs, ingestion processes, and data-sharing contracts.
• Proven experience in programmatic media, specifically in audience creation, segmentation, and activation.
• Bachelor's degree required.
• Strong governance, compliance, and operational discipline with exceptional attention to detail.
• Demonstrated ability to independently own complex platforms and manage vendor relationships.

Preferred Qualifications

• Experience leading data privacy or regulatory compliance processes.
• Understanding of measurement, incrementality, or advanced analytics.
• Product mindset with experience building roadmaps and prioritizing enhancements.
• Experience working in high-growth or startup environments.
• Master's degree preferred.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages, including vacation, sick leave, and paid holidays.

About the Company

Citi is a global leader in financial services, employing more than 230,000 dedicated people around the world. We provide a wide range of financial products and services to consumers, corporations, and institutions, offering our employees opportunities to grow their careers and make a real impact in their communities.