Senior Data Insights Consultant

Responsibilities

• Architect, build, and deliver value-adding insights solutions to optimize large-scale communication strategies
• Perform advanced analysis to uncover actionable patterns, trends, and opportunities for client strategy
• Design and run test-and-learn programs including A/B tests, incrementality, and holdouts
• Partner with senior stakeholders to define strategic business questions and analytical frameworks
• Support or lead data streams on complex, large-scale projects for global brands
• Drive proactive client ideation and identify new data-driven initiatives
• Help drive agentic AI adoption within data and insights workflows
• Provide automated reporting and ad-hoc analyses using dashboards in platforms like Adobe and Salesforce
• Mentor and advise less senior team members to foster technical excellence
• Collaborate with cross-disciplinary specialists including Data Scientists, Architects, and Strategists

Requirements

• Minimum 5 years of experience in a consultant or business liaison role related to data, BI, or analytics
• Proficiency in writing, debugging, and optimizing complex SQL queries
• Experience designing scalable dimensional data models (fact/dimension structures)
• Hands-on experience with DBT transformations and layered architecture
• Ability to build production-ready Power BI semantic models and dashboards using DAX
• Experience with version control using GitHub (branching, PRs, code reviews)
• Familiarity with modern cloud data environments such as Snowflake, BigQuery, Databricks, or Fabric
• Understanding of data structures within martech platforms like Adobe Campaign or Salesforce Marketing Cloud
• Exceptional English communication skills for technical and senior business audiences
• Strong stakeholder management and ability to influence decision-making through data

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Part of the global VML network, we specialize in business transformation, marketing modernization, and hyper-personalization at scale, working with best-in-class partners like Adobe, AWS, and Google.