Senior Data Analyst - Web Analytics

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Measure visits, conversions, sales, campaigns, cohorts, lifetime value, and payback for each marketing channel
• Create dashboards and automate/optimize routines
• Recommend improvements to increase performance
• Develop operational and managerial reports
• Propose new ideas and projects to increase site traffic and revenue
• Analyze user experience on the website
• Conduct market and competitor analysis
• Elaborate Web Analytics planning
• Execute tests, collect and analyze data, identify trends, and generate insights
• Manage data projects and sprints for assigned accounts
• Act as a data-driven culture evangelist

Requirements

• Degree in Administration, Systems Analysis and Development, or related fields
• Mastery of Excel and/or Google Sheets
• Knowledge of data visualization tools
• Knowledge of testing tools
• Knowledge of data integrations

Preferred Qualifications

• Knowledge of digital marketing platforms
• Knowledge of GCP (Google Cloud Platform)
• Experience in the telecommunications industry