Senior Data Analyst, Marketing Analytics

Responsibilities

• Identify key success metrics to evaluate marketing performance and business objectives
• Analyze correlations between business outcomes and marketing initiatives
• Translate business challenges into actionable analytics projects
• Deliver cross-channel, brand-level views of performance and recommendations
• Develop marketing experiments to understand the impact of paid media and creator campaigns
• Leverage data from Adobe Analytics, Gamesight, Salesforce, and Datorama
• Work with Data Science to utilize predictive analytics for viewership and media campaigns
• Assist with budget planning to determine optimal campaign spend

Requirements

• 4+ years of analytical experience with 3+ years in paid media and marketing analytics
• Experience in marketing or performance analytics for paid media and content creators
• Proficiency in SQL, R/Python, Tableau, and other data visualization tools
• Experience with reporting, dashboards, and data infrastructure
• Familiarity with paid media measurement like CAPI, brand lift surveys, and conversion lift studies
• Knowledge of statistical methods including regression and hypothesis testing
• Fluency in French

About the Company

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more.