Senior CRM Manager

About the Company

Nothing exists to make tech feel exciting again. Founded in London in 2020, we’ve grown from idea to global challenger in just a few years, backed by major investors like GV and EQT Ventures.

Responsibilities

• Set the global CRM strategy focusing on revenue, retention, and LTV
• Design end-to-end lifecycle programmes including onboarding, post-purchase, and win-back
• Build an editorial backbone and content calendar aligned to brand narrative
• Run structured test-and-learn programmes with rigorous measurement
• Build reporting infrastructure from the ground up
• Partner with Marketing, Creative, Product, and Retail teams
• Hire, coach, and develop the CRM team

Requirements

• 5+ years building and running CRM programmes at scale
• Experience in consumer tech, DTC, or high-growth product-led businesses
• Strong data proficiency for building reports and interrogating numbers
• Commercial fluency in revenue, AOV, repeat rate, and contribution margin
• Platform-agnostic experience with modern ESPs and ecommerce platforms
• Strong editorial and design judgement
• Ability to build playbooks from scratch in fast-paced environments
• Bias for shipping and iterative improvement