Senior Creative Strategist

Responsibilities

• Own the strategy, direction, and quality of performance creative across primary paid social and digital channels
• Lead a team from brief to final production, managing designers, editors, and external agencies
• Manage and develop a junior Creative Strategist
• Partner with media buyers and growth leaders to develop creative testing strategies and optimize funnel experiences
• Introduce processes and frameworks to improve creative efficiency and iteration speed
• Leverage AI-powered insights and analytics to identify emerging trends and growth opportunities
• Translate complex health concepts into high-converting creative while maintaining brand standards

Requirements

• 6–10 years of total experience with 3–5+ years in creative strategy or performance creative
• Proven track record developing direct response ads, UGC, and performance creative for Meta, TikTok, and YouTube
• Experience managing designers or external creative agencies
• Strong brief-writing skills and ability to translate business objectives into creative direction
• Background at a DTC, digital-first, or high-growth startup brand preferred
• Experience or readiness to manage direct reports

Preferred Qualifications

• Background as a media buyer, art director, or copywriter
• High tolerance for ambiguity and fast-moving environments

About the Company

Noom is a consumer-led digital health company on a mission to help people live better, longer through science, technology, and behavior change.