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Posted 8 hours ago
Senior Copywriter
WPP Enterprise SolutionsSenior Copywriter
Requirements
8+ years copywriting experience, Automotive or Luxury sector experience, Lead capacity experience, English native/bilingual proficiency, Relevant degree
Skills
CopywritingCreative DirectionCRM
About the role
Responsibilities
- Take full creative oversight of communications for multiple marquee global clients
- Craft compelling copy for Loyalty, CRM, and other multi-channel communications
- Act as a creative guardian to ensure copy is conceptually brilliant, on-brand, and persuasive
- Partner with Art Directors and Lead Designers to co-develop creative concepts and visual/verbal direction
- Collaborate with strategists, UX designers, data scientists, and developers to translate complex data into messaging
- Mentor junior talent and contribute to company culture
Requirements
- 8+ years of copywriting and conceptual experience in an agency or in-house setting
- Proven brand experience in Automotive or Premium/Luxury sectors
- Demonstrated experience in a lead capacity managing campaigns from concept to delivery
- Experience partnering directly with Art Directors and Designers
- Native or bilingual English proficiency with world-class storytelling skills
- Degree in Advertising, Communications, Journalism, or a related discipline
- Strong presentation and pitching skills for senior global clients
- Ability to work on-site most of the time in Austin, Texas
About the Company
WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. As part of the global VML network, we specialize in hyper-personalization at scale, marketing automation, and CRM to help the world's most admired brands become truly customer-centric.
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WPP Enterprise Solutions · Austin
