Senior Copywriter

Responsibilities

• Draft and edit high-quality CRM content for newsletters, emails, landing pages, and digital platforms
• Collaborate with cross-functional teams to improve content strategy and drive engagement
• Analyze customer data to understand audience needs and preferences
• Ensure brand consistency in style, tone, and voice across all CRM communications
• Present ideas and copy to internal teams and clients
• Execute creative copy at the direction of the Creative Director
• Proactively identify creative opportunities for clients

Requirements

• Previous experience as a Copywriter, CRM specialist, or similar role
• Ability to interpret and adopt various brand writing styles
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high-quality work
• Detail-oriented with original ideas and a passion for writing
• Portfolio showcasing CRM campaign work is beneficial

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients such as Microsoft, Coca-Cola, and Ford.