Senior Copywriter

Responsibilities

• Conceptualize and write high-impact campaigns for the retail sector
• Collaborate with multidisciplinary teams to transform strategies into clear, inclusive, and persuasive narratives
• Adapt brand tone and voice across multiple platforms including digital, social, video, and OOH
• Present and justify creative ideas to solve business and consumer challenges
• Maintain excellence in writing, ensuring correct spelling, grammar, and coherence

Requirements

• 4 to 6 years of experience as a Copywriter or Senior Copywriter in agencies
• Provable portfolio in retail or consumer goods
• Bachelor's degree in Advertising, Communication, Literature, or a related field
• Deep knowledge of storytelling and 360° campaign conceptualization
• Ability to write for various formats

Preferred Qualifications

• Courses or certifications in creative writing, digital marketing, or scriptwriting

Benefits

• Hybrid work modality
• Work tools provided
• Competitive remuneration
• Flexible schedule
• Short Fridays
• Development and growth plans
• Diverse and inclusive work environment

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience.