Senior Copywriter

Responsibilities

• Lead the creation and refinement of all in-app copy, including microcopy, onboarding flows, and feature explanations
• Develop compelling push notifications, alerts, and in-app messages to drive user engagement
• Translate complex automotive features and technical specifications into user-friendly language
• Collaborate with UX/UI designers to integrate copy into wireframes and prototypes
• Develop supporting content such as App Store descriptions, release notes, and FAQs
• Participate in user research and usability testing to inform copy decisions
• Present copy strategies and rationale to internal teams and client stakeholders

Requirements

• Proven track record as a Senior Copywriter with significant UX writing experience for mobile (iOS and Android)
• Strong portfolio showcasing in-app copy examples
• Understanding of the automotive industry and vehicle technology
• Ability to craft clear, concise, and scannable copy for complex app flows
• Experience with design collaboration tools like Figma
• Ability to work within agile development methodologies
• Strong technical aptitude to translate complex concepts into simple language

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. We work with blue-chip clients including Microsoft, Ford, and Nestlé to create connected brands that drive growth.