Senior Copywriter

Responsibilities

• Lead the creation of breakthrough, multi-channel campaign concepts across TV, digital, and social platforms
• Collaborate with product and brand teams to define positioning, naming, and messaging architecture
• Write high-converting, culturally resonant copy for all brand touchpoints
• Partner with Art and Creative Directors through all stages of production and filming
• Integrate generative AI tools into the copywriting workflow to optimize research and execution
• Mentor junior and mid-level copywriters within the NYC studio

Requirements

• 6+ years of copywriting experience in an agency or high-velocity in-house environment
• Proven track record with consumer goods, lifestyle, or DTC brands
• Exceptional multi-channel portfolio including broadcast scripts and digital commerce content
• Ability to translate complex technical specifications into emotional consumer benefits
• Proficiency with collaborative tools like Figma and generative AI tools
• Ability to thrive in high-velocity environments with tight deadlines

Preferred Qualifications

• Direct experience with high-growth consumer product brands
• Expertise in platform-native social content strategy

About the Company

SharkNinja is a global product design and technology company behind trusted brands like Shark and Ninja. Headquartered in Needham, Massachusetts, the company focuses on bringing disruptive innovation to the consumer market through an AI-native culture.