Senior Copywriter, Performance Marketing

Responsibilities

• Develop integrated performance marketing campaigns to drive applications, registrations, and enrollment
• Create campaign concepts, messaging platforms, and value propositions for key audiences
• Write high-performing copy for paid social, digital display, landing pages, search, video, email, SMS, and direct response
• Develop messaging tailored to prospective families, caregivers, and community stakeholders
• Analyze campaign performance and iterate on headlines and messaging through testing
• Partner with designers, art directors, and analytics teams to create high-performing assets

Requirements

• 5–8+ years of copywriting experience in performance marketing, advertising, or growth marketing
• Strong portfolio demonstrating performance-focused campaigns and measurable results
• Exceptional copywriting and editing skills
• Experience writing for paid social, digital advertising, and conversion-focused channels
• Understanding of customer journeys, audience segmentation, and marketing funnels
• Ability to use data and testing to improve creative performance

Preferred Qualifications

• Experience in education, consumer marketing, or mission-driven organizations
• Experience partnering with media buyers and growth marketers
• Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms
• Experience developing creative testing frameworks

About the Company

Success Academy is a large, fast-growing network of public charter schools working to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status.