Senior Copywriter

Responsibilities

• Develop engaging and persuasive copy for digital campaigns, social media, websites, banners, and videos
• Draft narratives, scripts, storyboards, and creative treatments
• Ensure all copy is on-brand, on-message, and tailored to the target audience
• Collaborate closely with Art Directors and designers to execute integrated creative concepts
• Present concepts and ideas clearly to internal teams and stakeholders
• Maintain brand continuity and positioning across all communication channels
• Support pitches and new business presentations with compelling creative ideas

Requirements

• Bachelor's degree in English, Journalism, Communications, Advertising, or a related field
• 2+ years of experience as a copywriter in a digital or integrated advertising agency
• Strong digital portfolio showcasing creative writing samples and digital campaigns
• Exceptional English writing and editing skills
• Strong conceptual thinking and storytelling abilities
• Familiarity with digital platforms, social media trends, and content formats

Preferred Qualifications

• Experience working on consumer, banking, automobile, or lifestyle brands
• Ability to leverage emerging technologies and digital platforms to solve business challenges

About the Company

Dentsu is a global leader in Media, Customer Experience Management, and Creative services, operating in over 145 markets worldwide. Dentsu India is the second-largest advertising agency network in the country, helping some of the world's most interesting brands win and grow their customer bases through innovative growth solutions.