Senior Content Strategist

About the Company

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Responsibilities

• Collaborate with the Planning team to develop strategic proposals through social listening and competitor audits
• Lead monthly always-on content planning and translate client priorities into structured content calendars
• Establish and maintain content governance standards, tone of voice, and publishing guidelines
• Drive research and insights into cultural, category, and platform shifts to identify emerging opportunities
• Oversee community management and day-to-day platform operations including scheduling and publishing
• Support the team in enhancing report quality by aligning insights with client needs and data visualization
• Mentor the Content Strategy team to strengthen capabilities in data analytics and strategic thinking

Requirements

• At least 6 years of relevant experience in social media within advertising, PR, or similar fields
• Proven experience managing social media properties (Facebook, Instagram, TikTok, etc.) on a global or regional scale
• Expertise in social media data analytics, social listening, and deriving actionable insights
• Proficiency with social analytics/listening tools such as Brandwatch, Sprinklr, Sysomos, or Talkwalker
• Experience leading teams, client management, and project management
• Strong social and cultural curiosity with an understanding of current trends and technology

Preferred Qualifications

• Experience managing regional or global tech-brand accounts
• Working knowledge of Google Keyword Planner, Power BI, or Tableau