Senior Content Strategist, Brand Social

Responsibilities

• Lead content strategy and copy for organic social, including product launches, business news, and cultural moments
• Write hands-on across various formats such as carousels, short-form video scripts, captions, and infographics
• Participate in briefings, kickoffs, and planning sessions to define the organic social angle for brand initiatives
• Maintain and protect HubSpot's organic social voice across all platforms

Requirements

• 5+ years in content strategy, social, or brand writing
• Proven portfolio of social-first writing (hooks, supers, carousel arcs, video scripts)
• Deep understanding of internet culture and social media trends
• Strong platform instincts for LinkedIn, Instagram, and TikTok
• Ability to use AI as an accelerant in the content workflow

Preferred Qualifications

• Experience owning a brand's organic social editorial voice
• Experience ghostwriting for executives or senior leaders

About the Company

HubSpot is an AI-powered customer platform that enables businesses to connect marketing, sales, and service to grow faster by focusing on their customers.