Senior Content & Games Marketing Manager

Responsibilities

• Own Japan Play Pass and games marketing strategy in collaboration with the US Publishing team
• Drive Play Pass subscriber acquisition, engagement, and retention through integrated and performance marketing
• Select, contract, and manage a Japan marketing agency
• Plan and execute games-focused events, community initiatives, and influencer programs
• Build and manage a Japan Performance Marketing function, including future direct reports
• Co-own Japan’s unified brand strategy with the Hardware Marketing Manager
• Adapt global GTM toolkits and creative assets for the Japanese market

Requirements

• 10+ years of marketing experience with significant experience in the Japanese consumer market
• At least 3 years in a senior or leadership role
• Proven track record of building and leading marketing functions or teams
• Experience in subscription marketing (acquisition, engagement, and retention)
• Hands-on performance marketing experience (paid search, paid social, programmatic)
• Experience managing marketing agencies in Japan end-to-end
• Native or near-native Japanese proficiency (written and verbal)
• Strong English proficiency for US-based collaboration
• Ability to operate in a fast-paced, startup-like environment

Preferred Qualifications

• Experience marketing subscription services, gaming platforms, or digital content in Japan
• Background in games marketing, including title launches and live operations
• Familiarity with marketing analytics platforms like Google Analytics, Adjust, or AppsFlyer
• Experience with community management or influencer marketing for gaming/family audiences
• Understanding of Japanese children’s advertising regulations and data privacy standards

About the Company

Nex is on a mission to help families rediscover the joy of movement. Through Nex Playground, an award-winning active play system, the company combines technology and play to deliver interactive experiences powered by natural body motion.