Senior Community Manager

Responsibilities

• Develop and lead community engagement strategies to build authentic relationships between the brand and its social audience
• Oversee day-to-day community engagement and maintain brand voice standards across social platforms
• Lead social listening efforts to track sentiment and translate insights into actionable recommendations
• Manage community response during high-pressure or crisis situations using expert judgment on tone and timing
• Identify opportunities for the brand to join cultural conversations and build brand affinity
• Present community insights and performance to clients in a clear and compelling manner
• Collaborate with content creators and social strategists to integrate community insights into the broader social plan

Requirements

• Proven track record of leading community management for major brands
• Expertise in brand voice and flexing tone across different platforms and contexts
• Ability to navigate social media risks and cultural opportunities in real time
• Experience with social listening tools such as Sprinklr or Brandwatch
• Experience managing social media crisis and issues response
• Strong communication, presentation, and interpersonal skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Knowledge of the luxury or automotive space is highly beneficial

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, powered by a global network of over 30,000 employees.