Senior Campaign Manager

Responsibilities

• Establish GTM strategies and plan/execute launch campaigns for multiple global titles (Subnautica 2, Palworld Mobile, Last Epoch, etc.)
• Manage regular consultation bodies with global studios, including agenda management and action item tracking
• Establish schedules and manage campaign execution for key project moments such as Early Access and DLC releases
• Formulate global marketing budgets, manage execution, and perform ROI analysis
• Derive regional GTM strategies and plan/execute store promotions on Steam, Epic Games Store, etc.
• Manage vendor contracts, track bidding schedules, and support new vendor due diligence
• Lead cross-functional collaboration with internal departments (Brand, Community, Publishing Coordination, Strategic Insight) and external partners
• Contribute to long-term strategy from an IP Franchise perspective

Requirements

• 5+ years of experience in game publishing or marketing (end-to-end GTM to launch execution)
• Experience managing multiple global titles simultaneously and cross-functional project management skills
• Experience collaborating with global development studios or overseas partners (English business communication is mandatory)
• Deep understanding of PC/Console distribution ecosystems including Steam, EGS, and console platforms
• Data-driven decision-making skills (KPI design, sales/user data analysis, ROI analysis)
• Experience in marketing budget formulation and execution management
• Strong communication skills to coordinate schedules and priorities with various stakeholders
• Strong interest and passion for the gaming industry
• Ability to travel overseas if required

Preferred Qualifications

• Deep understanding and gameplay experience in various genres such as open-world survival crafting or mobile live service games
• Experience with global communities (Reddit, Discord, Steam, etc.) and understanding of community-based marketing
• Experience in IP Franchise strategy establishment or IP business expansion
• Experience in executive reporting and business planning
• Proficiency in languages other than English (e.g., Japanese, Chinese)
• Experience collaborating with multicultural and multi-regional teams

About the Company

KRAFTON is a global game developer and publisher dedicated to creating unforgettable worlds for fans across the globe through bold imagination and breakthrough technology.