Senior Business Manager - Talent Marketing

Responsibilities

• Lead the marketing analytics team to measure performance, optimize ROI, and transform data into actionable insights for talent acquisition strategies.
• Develop business strategies to drive marketing channel optimization and identify underperforming channels to build business cases for strategic pivots.
• Implement new product measurement frameworks, strategies, and attribution models, including leading product-level data modeling.
• Manage and sequence the delivery of new product and marketing efforts, balancing short-term and long-term goals.
• Attract, develop, and retain a high-performing analytical team through effective people leadership.
• Partner cross-functionally with Marketing, Product, Tech, and Recruiting teams to drive improvements in candidate quality and channel ROI.
• Communicate analytical findings clearly to senior stakeholders to influence resource allocation and strategic decisions.

Requirements

• Bachelor’s Degree.
• At least 3 years of experience performing quantitative analysis.
• At least 3 years of experience performing qualitative analysis.
• At least 1 year of experience performing people management.
• At least 1 year of experience performing project management.

Preferred Qualifications

• Master’s Degree in Business or a quantitative field (Finance, Economics, Math, Statistics, Engineering, etc.).
• 5+ years of experience in quantitative and qualitative analysis.
• 2+ years of experience in people management and project management.
• 2+ years of experience in product development, financial modeling, or economic forecasting.
• 2+ years of experience in marketing.
• Experience with Media Mix Modeling and/or Multi-Touch Attribution principles.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits.
• Performance-based incentive compensation, which may include cash bonuses or long-term incentives.
• Support for total well-being, including health, savings, and family-oriented resources.

About the Company

Capital One is a technology-driven financial services company that values innovation, continuous learning, and collaborative environments to solve major business challenges.