Senior Business Director - Investment

Responsibilities

• Lead rate negotiations and deal structuring with television broadcasters and digital publishers
• Execute investments across TV genres, display, video, OTT, and social platforms
• Secure competitive CPRPs (TV) and CPMs (digital) while ensuring optimal inventory utilization
• Negotiate value-added opportunities, sponsorships, integrations, and special properties
• Track and report investment efficiency metrics including CPRP, CPM, and viewability
• Align TV and digital schedules to ensure seamless campaign delivery
• Maintain accuracy in deal reporting, documentation, and reconciliations
• Ensure adherence to financial processes, booking protocols, and audit compliance
• Build and sustain strong relationships with broadcasters, OTT platforms, and digital publishers
• Partner with client servicing and planning teams to ensure investments align with client objectives
• Provide regular client updates on market trends, pricing benchmarks, and deal efficiencies

Requirements

• 10-12 years of relevant experience
• Proven expertise in television investment, negotiations, CPRP optimization, and inventory management
• Working knowledge of digital investment (display, video, OTT, social) and key metrics (CPM, CPC, CTR, viewability)
• Strong vendor relationship management and commercial acumen
• Ability to translate investment outcomes into client value
• Detail-oriented with strong focus on accuracy, compliance, and operational efficiency
• Strong stakeholder management and communication skills

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. We help clients navigate change, capture opportunity, and deliver transformational growth through our pioneering agentic marketing platform, WPP Open.