Senior Business Analyst

Responsibilities

• Partner with performance marketers to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.
• Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.
• Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.
• Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.
• Collaborate with Data Science to integrate modeling outputs such as marketing mix models and attribution models into decision-making.
• Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.
• Communicate insights clearly to both technical and non-technical stakeholders to influence marketing strategy.

Requirements

• 4+ years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.
• Proficiency in SQL and experience working with modern data platforms such as Snowflake or dbt.
• Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.
• Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.
• Strong analytical problem-solving skills and the ability to translate complex datasets into actionable business insights.
• Excellent communication skills with the ability to influence stakeholders through storytelling and data visualization.

About the Company

WHOOP is a leading health and fitness technology company dedicated to helping people optimize their physical and mental performance through wearable technology and actionable data insights.