Senior Brand Manager, Tet

Responsibilities

• Develop and implement innovation and renovation strategies aligned with brand vision to drive sustainable growth
• Manage brand portfolio architecture and ensure correct brand positioning and essence in all marketing activities
• Lead the Integrated Marketing Communication (IMC) process, including creating creative briefs and monitoring campaign progress
• Execute commercial innovation plans and manage the "Ideas to Market" (I2M) process for local growth initiatives
• Oversee media planning and trade spend management in collaboration with media teams and sales departments
• Monitor business KPIs including volume, revenue, profit, and market share to ensure financial objectives are met
• Provide leadership, guidance, and performance management for Brand Managers and third-party agencies

Requirements

• Minimum of a Bachelor's degree in Marketing or a related field
• At least 5 years of marketing experience within the FMCG industry
• Proven experience managing a mix of ATL (Above the Line) advertising and trade promotions
• Strong analytical and creative skills with a balance of commercial and strategic acumen
• Excellent communication, negotiation, and executive presentation skills
• Proficiency in written and spoken English

About the Company

Mondelēz International is a leading global snacking company dedicated to leading the future of snacking. With a presence in over 150 countries, we manage iconic brands such as Oreo, belVita, Cadbury, Milka, and Tang. Our mission is to provide the right snack, for the right moment, made the right way.