Senior Brand Manager Shopper Marketing

Responsibilities

• Lead the coordination and rollout of global shopper marketing initiatives, ensuring alignment with brand strategies and local market requirements
• Collaborate with Brand and Market Shopper Teams to implement campaigns across physical retail, e-commerce, and Global Travel Retail (GTR)
• Manage the full lifecycle of shopper toolkits, including briefing, creative development, stakeholder alignment, and performance tracking
• Monitor campaign performance and shopper data to support continuous optimization and effectiveness
• Drive collaboration with internal and external partners, including agencies, to ensure high-quality asset delivery and execution
• Balance global brand consistency with local flexibility by coordinating the adaptation of retail messaging and design

Requirements

• Proven experience in shopper marketing, trade marketing, or brand activation, ideally within the FMCG or spirits industry
• Track record of contributing to multi-market toolkit and asset rollouts across diverse retail environments
• Strong project management skills, including experience coordinating creative development, timelines, and approvals
• Solid understanding of TTL/BTL marketing tactics and shopper-centric executions
• Experience working within matrixed, international organizations and collaborating across diverse cultures
• Strong communication, coordination, and stakeholder management skills
• Proficiency in English (written and spoken)

Benefits

• Private medical insurance, critical illness cover, and optional healthcare cash plans
• 28 days of annual holiday and employee pension schemes
• Share incentive plans and various lifestyle benefits
• Annual allowance for staff shop brand purchases and employee discounts at high street retailers
• Access to employee-run networks and wellbeing resources

About the Company

Pernod Ricard is a leading global company in the wines and spirits industry, owning 16 of the world’s top 100 spirits brands. Our prestigious portfolio includes iconic names such as Absolut, Chivas Regal, Jameson, and Beefeater. We are committed to "conviviality," fostering an inclusive and responsible culture that celebrates human connection and sustainability.