Senior Brand Manager

Responsibilities

• Lead the end-to-end brand strategy and execution for the Super and Ultra Premium Champagne portfolio, including Perrier-Jouët and G.H. Mumm.
• Develop and deliver annual brand plans grounded in consumer, customer, and category insights.
• Execute standout brand activations to drive desirability within the luxury landscape.
• Manage PR and influencer agency relationships to amplify brand coverage.
• Drive brand advocacy internally and externally, championing liquid credentials and brand history.
• Partner with channel marketing teams to create compelling customer proposals for prestige outlets like Michelin dining and high-end hotels.
• Balance brand building with commercial acumen to deliver strong P&L performance.
• Monitor market dynamics, competitor analysis, and consumer trends to adapt strategies.

Requirements

• Experienced brand marketer with a balance of strategic sharpness and activation expertise.
• Proven experience working with premium or luxury brands (ideally within wines & spirits or FMCG).
• Strong stakeholder management and influencing skills to work effectively cross-functionally.
• Experience managing agencies and external partners to drive high execution standards.
• Excellent communication skills with the ability to deliver compelling presentations and narratives.
• Proactive, solutions-focused mindset with a high level of ownership and accountability.

Preferred Qualifications

• Understanding of the UK on-trade landscape, particularly within the Prestige segment.

Benefits

• Private medical insurance, critical illness cover, and optional healthcare cash plans.
• 28 days of annual holiday and employee pension schemes.
• Access to staff shop brand allowances and various high street retail discounts.
• Flexible working culture and a focus on employee wellbeing and mental fitness.

About the Company

Pernod Ricard is a global leader in the spirits industry, owning 16 of the world’s top 100 spirits brands. Our prestigious portfolio includes iconic names such as Absolut, Chivas Regal, Jameson, and Perrier-Jouët. We are committed to "conviviality," fostering an inclusive, diverse, and responsible culture that celebrates human connection.