Senior Brand Manager

Responsibilities

• Contribute to brand strategy development in alignment with the Group’s global framework
• Bring brand positioning to life by drawing on key consumer insights
• Identify growth opportunities, including New Product Development (NPD) and conversion initiatives
• Lead NPD, limited editions, and special pack projects
• Manage portfolio enhancement and rationalization, including restages and sustainable packaging projects
• Lead the development of product and campaign-led activation platforms and guidelines
• Develop and enhance brand visual identity guidelines to ensure compliance across all touchpoints

Requirements

• Proven experience in brand strategy development and portfolio management
• Strong capability in consumer insights and visual branding
• Experience in project and agency management
• Expertise in packaging development and brand architecture
• Strong commercial acumen and budget management skills
• Excellent strategic thinking, creativity, and storytelling abilities
• Ability to manage cross-functional teams and diverse stakeholders

Benefits

• Private medical insurance, critical illness cover, and optional dental insurance
• 28 days of annual holiday and employee pension scheme
• Share incentive plan and family care options
• Annual allowance for staff shop and employee discounts at high street retailers
• Access to employee-run networks and wellbeing resources

About the Company

Pernod Ricard is a global leader in the spirits industry, owning 16 of the world’s top 100 spirits brands. Our prestigious portfolio includes iconic names such as Absolut, Chivas Regal, Jameson, and Beefeater. We are committed to "conviviality," fostering a culture of inclusion, sustainability, and responsible drinking across the 160 countries where we operate.