Senior Brand Manager

Responsibilities

• Lead the annual brand strategy and full-year business planning for the Sensodyne Core portfolio, including toothpaste and toothbrush.
• Define and execute growth plans to deliver against top and bottom line, market share, penetration, and brand equity objectives.
• Lead the development and deployment of the marketing mix for new product launches and ensure strong go-to-market execution.
• Translate consumer and shopper insights into compelling brand propositions, communication strategies, and integrated activation plans.
• Manage marketing budgets effectively and own brand topline to support full P&L delivery.
• Partner with Sales, Finance, Supply, and agency partners to ensure aligned and effective execution across all channels.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 7–8 years of relevant experience in brand marketing.
• Proven experience in FMCG, consumer healthcare, or fast-moving consumer-led categories.
• Strong understanding of the Pakistan market, including shopper behavior and the consumer landscape.
• Demonstrated track record in brand building, innovation launches, and delivering commercial results.
• Experience managing complex cross-functional stakeholders and agency ecosystems.

Preferred Qualifications

• MBA or a Master’s degree.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. Our trusted portfolio includes industry-leading brands such as Sensodyne, Panadol, Advil, Voltaren, and Centrum. We combine deep human understanding with trusted science to deliver better everyday health with humanity.