Senior Brand Leader - Rare Disease

Responsibilities

• Manage the Complement Portfolio (C5), including product lifecycle optimization for aHUS and PNH indications.
• Develop and execute strategic brand promotional plans and tactical programs to achieve market share and profitability targets.
• Build and maintain strong relationships with Key External Experts (KEEs), decision-makers, and patient advocacy groups.
• Conduct market intelligence and interpret market conditions to forecast sales and adjust marketing plans accordingly.
• Design and implement omnichannel HCP marketing activities, including digital, social media, and personal promotion.
• Collaborate with cross-functional teams such as Medical, Government Affairs, and Sales to ensure alignment with global strategies.
• Monitor monthly performance against budget and manage resource allocation and financial forecasting.

Requirements

• Proven experience in effective brand management, from market understanding to strategic operational planning.
• Ability to navigate complex healthcare ecosystems and patient journeys to drive positive patient experiences.
• Demonstrated excellence in new product launches within the pharmaceutical sector.
• Strong understanding of innovative pricing and Market Access (MA) models.
• Proficiency in digital landscapes and omnichannel marketing strategies.
• Experience collaborating and influencing across cross-functional and global teams.
• High proficiency in MS Office, specifically Excel and PowerPoint.

Benefits

• Opportunities for lifelong learning through leadership projects, coaching, and global collaboration programs.
• A high-performance culture that offers autonomy and performance-based rewards.
• Comprehensive support for physical, financial, and psychological wellbeing.
• An inclusive and diverse work environment that champions collaboration and innovation.

About the Company

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company dedicated to the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. We strive to push the boundaries of science to deliver life-changing medicines to patients everywhere.