Senior Brand Executive - Social Media & Content

Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, X, and YouTube to improve brand visibility.
• Plan and manage brand campaigns, product launches, and city expansion initiatives from ideation to execution.
• Coordinate and manage shoots for reels, ad films, product videos, and social-first content.
• Work closely with designers, editors, and agencies to craft compelling, platform-first content.
• Own content strategy and brand storytelling to ensure consistency in tone and values.
• Monitor campaign performance through analytics tools to optimize future engagement.
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams.
• Stay updated on trends, creator culture, and platform innovations to keep content relevant.

Requirements

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative sensibility with the ability to conceptualize engaging brand campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Hands-on experience coordinating and managing content shoots.
• Proficiency in Adobe Premiere Pro, Photoshop, After Effects, and Illustrator.
• Solid understanding of video editing, framing, lighting, and content aesthetics.
• Excellent project management skills to handle multiple campaigns simultaneously.

Preferred Qualifications

• Experience in agency coordination, influencer marketing, or community building.
• Master's degree in Marketing, Media, or a relevant field.

About the Company

DrinkPrime is a subscription-based drinking water solution on a mission to make safe drinking water accessible and affordable to every resident in India. Using a tech-first approach, we provide customers with water purifiers that use integrated technology to monitor water quality daily. We are backed by Tier 1 VCs and prominent angels.