Senior Brand Executive

Responsibilities

• Create and execute brand plans aligned with commercial and financial priorities (sell-in, sell-out, PDM, and P&L)
• Analyze brand performance regarding sales, volume, market share, and profitability to recommend actionable steps
• Generate actionable insights from market data (Nielsen, Kantar, and internal data) to drive strategic proposals
• Coordinate with sales and trade marketing teams to ensure plan execution across modern and traditional channels
• Develop and implement marketing campaigns (ATL, digital, and promotions) and monitor their effectiveness
• Propose product innovations, line extensions, and portfolio adjustments
• Prepare and present business, market, and brand performance reports for decision-making

Requirements

• Bachelor's degree in Marketing, Administration, Industrial Engineering, or a related field
• 3 to 5 years of marketing experience, ideally within the FMCG (Fast-Moving Consumer Goods) sector
• Advanced English proficiency
• Proven experience in marketing campaign development (ATL, digital, and promotions)
• Proficiency in market data analysis and interpretation (Nielsen, Kantar)
• Strong understanding of P&L fundamentals and profitability
• Experience in trade marketing and point-of-sale execution
• Expertise in portfolio management and product innovation

Benefits

• Competitive compensation and benefits superior to the law
• Comprehensive well-being programs
• Opportunities for continuous learning and professional development
• A collaborative, agile, and open work environment

About the Company

AlEn is a proudly Mexican company with over 75 years of experience transforming homes and communities with innovative cleaning solutions. With a presence in Mexico, the United States, Central America, and the Caribbean, our iconic brands are present in 97% of Mexican households. Our purpose is to build a cleaner and more sustainable world.