Senior Brand & Commercialization Manager

Responsibilities

• Lead brand campaigns and commercialization strategies for Heat not Burn brands, such as IQOS.
• Create and guide strategic marketing activities by turning consumer insights into effective campaigns.
• Oversee the yearly campaign and launch calendar, ensuring cross-departmental alignment and timely delivery.
• Develop and execute go-to-market plans for new product launches and key initiatives.
• Monitor campaign performance using business and consumer metrics to drive continuous improvement.
• Define brand direction and ensure consistent messaging across all local communication channels.
• Collaborate with brand engagement teams to ensure a consistent experience across retail, events, and legal age meeting points.
• Manage marketing budgets and act as a brand guardian to ensure compliance and strategic alignment.

Requirements

• 6+ years of Brand Marketing experience within the FMCG industry.
• Proven track record in developing and executing large-scale brand campaigns and performance-driven projects.
• Strong project management skills with the ability to lead projects from conception to completion.
• Demonstrated problem-solving abilities and the capacity to drive actionable outcomes in a fast-paced environment.
• Experience managing cross-functional teams and external partners.
• Fluency in English and fluency in either Czech or Slovak is required.

About the Company

Philip Morris Products S.A. is transforming its business to build a multi-category future. Our goal is to convert adult smokers to innovative smoke-free platforms through science and technology. We are reshaping an entire industry by delivering high-quality, innovative products to consumers worldwide.