Senior BI Analyst

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Monitor the performance of local campaigns
• Analyze media KPIs by channel, audience, creative piece, format, and campaign objective
• Support media teams with tactical and strategic recommendations
• Apply dashboards, templates, and methodologies provided by the Central Data Team
• Ensure branding and non-performance reports follow Precision Marketing guidelines
• Guarantee the consistency and accuracy of reported data
• Prepare reports, analyses, and presentations for local meetings
• Identify market risks, opportunities, and learnings
• Share benchmarks and insights with the BI Director
• Support local teams in improving the quality of campaign performance discussions

Requirements

• Minimum 2 years of experience as a Senior BI Analyst or integrated planner with a reporting focus
• Experience in post-buy analysis and deep knowledge of media metrics (primarily digital)
• Proficiency in BI tools such as Ibope, Comscore, Similar Web, GWI, YouGov, Brandwatch, or TGI
• Advanced spreadsheet skills
• Experience with digital platforms including Google Ads, GA4, Meta, and TikTok
• Proficiency in dashboarding and reporting tools like Power BI, Looker Studio, or Tableau
• Strong oral presentation and client relationship skills
• Intermediate to advanced English (written and oral)

Preferred Qualifications

• Experience working in regional teams