Senior Bahasa Melayu Copywriter

About the Company

BJAK builds superior application platforms globally with the mission of creating successful businesses while contributing positively to society. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry, currently serving over 8 million users.

Responsibilities

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content
• Develop brand narratives, messaging frameworks, and tone-of-voice guidelines
• Craft headlines, scripts, hooks, and storytelling angles for conversion
• Produce scripts and storylines for short-form videos, social content, and podcast-style formats
• Create engaging captions and copy optimized for TikTok, Instagram, Facebook, and YouTube
• Collaborate with designers, video producers, and marketing teams
• Stay on top of cultural trends, social formats, and viral content styles

Requirements

• 1–3 years of experience in brand copywriting, content writing, or creative writing
• Strong writing skills with examples across social media, scripts, or campaign copy
• Understanding of social media behavior, trends, and audience engagement
• Ability to ideate, pitch, and refine concepts
• Excellent command of English
• Proficiency in Bahasa Melayu
• A portfolio showcasing creative writing, scripts, or digital content

Preferred Qualifications

• Experience writing for video, podcasts, or creative campaigns
• Familiarity with storyboarding, creative direction, or basic video editing
• Passion for media, culture, storytelling, or entertainment content