Senior ATL Planner

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Interpret client briefs and provide tactical strategic advice on brand communications
• Develop ATL media strategies to effectively reach target audiences
• Produce detailed media plans and full funnel plans based on global guidelines
• Collaborate with buying teams to ensure budget accuracy and error-free implementation
• Track media plans and recommend necessary changes
• Manage and generate Post Campaign Reports including learnings and insights
• Build relationships and negotiate costs, discounts, and added value incentives with media vendors
• Act as the primary client point of contact for planning queries and proactive management
• Upskill junior members of the team

Requirements

• Minimum 5-7 years of work experience in an ATL planning role
• Experience working at a media agency is preferred
• Proficiency in media planning measurement tools such as 20|20, Systems Planner, Adex, Telmar Suite, or Media Manager
• Intermediate MS Office skills, specifically Excel and PowerPoint
• Strong analytical, problem-solving, and communication skills
• Ability to manage multiple projects within a fast-paced, deadline-driven environment
• Strong understanding of the media landscape and business principles