Senior Associate, Social Media Organic & GEO Content Strategist

Responsibilities

• Develop and manage organic social media content strategy for the Business Cards & Payments line of business
• Support GEO (Generative Engine Optimization) strategies by developing content optimized for AI search
• Create creative briefs and provide oversight to ensure marketing assets are high quality and on-brand
• Drive insights and learnings to influence the publishing agenda and social engagement
• Partner with agency partners, creative teams, and legal/compliance stakeholders to manage end-to-end content development
• Develop media briefs for paid social media planners to align with business objectives
• Work with community managers to ensure consistent brand voice and timely responses
• Monitor industry trends and competitive strategies to identify new opportunities

Requirements

• Bachelor’s Degree or equivalent military experience
• At least 2 years of experience in marketing communications, public relations, or advertising with a social media focus
• At least 1 year of experience with social media tools (e.g., Meta Business Suite, Sprinklr)
• Expertise across major social platforms including Facebook, Instagram, TikTok, Reddit, and YouTube

Preferred Qualifications

• 3+ years of experience in digital and social media marketing
• Experience in a B2B marketing environment
• Experience working within financial services or other highly regulated industries
• Experience working at a Fortune 500 company
• Strong analytical, problem-solving, and written/verbal communication skills

About the Company

Capital One is a leading financial institution dedicated to empowering customers through innovative products and a cohesive brand experience. Our Enterprise Brand team works to position and differentiate the Capital One brand across all touchpoints, from employees to the community at large.