Senior Associate - Programmatic

Responsibilities

• Execute, manage, report, and optimize programmatic campaigns across multiple platforms
• Implement media plan requirements in DSP platforms like DV360, The Trade Desk, Amobee, and MediaMath
• Generate and distribute pixels/beacons for DSPs
• Track, measure, and analyze early post-launch campaign activities to resolve technical issues
• Perform daily statistical analysis regarding campaign pacing and performance
• Action daily optimizations to ensure client KPIs are met
• Generate and deliver client performance reports
• Provide strategic recommendations and industry updates to Client Services teams

Requirements

• Bachelor's degree
• Minimum 3 years of programmatic operations experience
• Hands-on experience with DSP platforms (DV360, The Trade Desk, Amobee, MediaMath)
• Strong analytical skills with ability to generate data-driven insights
• Proficiency in Microsoft Excel and PowerPoint
• Experience managing discrepancies between DSPs and Ad servers
• Excellent verbal and written communication skills

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages over $47 billion in marketing investment globally through agency networks like UM, Initiative, and Mediahub, serving iconic brands across diverse industry sectors.