Senior Associate

Responsibilities

• Lead execution of programmatic campaigns including setup, trafficking, and day-to-day management
• Take ownership of digital programmatic initiatives such as video, display, digital OOH, and direct publisher partnerships
• Collaborate with media operations, account services, analytics, and creative teams
• Manage RFP processes and vendor negotiations
• Develop and deliver insightful reports and actionable recommendations to clients
• Utilize proprietary technology, Alli, for data analysis and reporting
• Mentor and guide coordinators and associates
• Oversee budgeting, forecasting, and ad serving needs
• Identify and implement testing opportunities for media planning

Requirements

• 3+ years of experience in digital media and programmatic advertising
• Bachelor's degree or equivalent experience
• Understanding of Analytics, Programmatic Advertising, and Marketing Metrics
• Knowledge of Marketing Planning, Analysis, and Database Marketing
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs)
• Channel expertise in CTV, OLV, Display, Audio, Native, DOOH, and App
• Proficiency in Microsoft Excel and SQL
• Strong understanding of Measurement Systems
• Professional proficiency in written and spoken English

Benefits

• Professional development and mentorship
• Generous paid time off and holiday allowances
• Paid parental leave
• Retirement and pension plans with contribution matching
• Fertility and family support
• Healthcare coverage
• Pet insurance
• Lifestyle spending accounts
• Commuter benefits
• Annual bonus eligibility
• Volunteering opportunities
• AI Enterprise License and training

About the Company

PMG is a global independent marketing services and technology company that leverages business strategy, creative, media, and insights to deliver cutting-edge digital solutions. Named Ad Age Best Places to Work for 11 years in a row, PMG works with ambitious brands across 85+ countries.