Senior Associate, Paid Social

Responsibilities

• Set up social media campaigns according to IO requirements, including ad uploads, pixels, budgets, and targeting
• Analyze Facebook performance and implement optimizations to meet client pacing and KPI goals
• Manage campaign reporting by compiling data from various internal and external platforms
• Compile image sets for digital marketing campaigns
• Support the campaign management team with ad-hoc requests

Requirements

• Deep understanding of the paid social media ecosystem
• Hands-on experience with Facebook Ads Manager (pixel implementation, optimization, audience targeting, and bid/budget management)
• BCA/BSC degree with quantitative coursework
• Demonstrated analytical ability and meticulous attention to detail
• Strong written communication skills
• Willingness to work during U.S. Eastern Standard Time (EST) hours

Preferred Qualifications

• Experience with TikTok, Snapchat, YouTube, or Twitter
• Experience with YouTube advertising

About the Company

Zeta Global is a data-powered marketing technology company that combines a massive proprietary data set with Artificial Intelligence to unlock consumer intent and personalize experiences. Our Zeta Marketing Platform powers end-to-end marketing programs for some of the world’s leading brands across Email, Display, Social, Search, and Mobile channels.