Senior Associate, Paid Social

Responsibilities

• Provide tactical details and strategic input for paid social media recommendations
• Independently execute and optimize comprehensive paid social campaigns
• Traffic campaigns, monitor creative requests, and perform quality assurance
• Monitor campaign performance against KPIs and budgets, recommending optimizations
• Compile and share routine campaign performance reports with insightful observations
• Present recommendations and results to internal and external partners
• Stay updated on platform enhancements and industry trends
• Train and mentor Associates and junior team members
• Oversee routine budget pacing and billing administration

Requirements

• Proficiency in MS Office (Excel, Outlook, PowerPoint, Word)
• Experience executing multiple campaigns in Meta (Facebook and Instagram)
• Experience with at least one other platform (X, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn)
• Thorough knowledge of social platform capabilities and campaign setup
• Strong organizational and multitasking skills in a fast-paced environment

Preferred Qualifications

• 1-2 years of experience in paid social media management
• Passion for social media and advertising

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally across its agency networks including UM, Initiative, and Mediahub.