Senior Associate - Paid Search and Social

Responsibilities

• Communicate with clients to understand requirements and discuss campaign strategies
• Manage and optimize search and social campaigns across platforms like Google Ads, Facebook, and LinkedIn
• Perform data segmentation and analysis to provide strategic insights
• Monitor web analytics dashboards and key reporting tools such as Data Studio and PowerBI
• Create weekly and post-campaign reports with actionable data insights
• Conduct competitor and market analysis to stay updated on industry trends
• Ensure adherence to all processes and SLAs

Requirements

• At least 3 years of relevant work experience
• Experience with biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, or Amazon)
• Understanding of conversion attribution modeling and marketing funnels
• Basic understanding of trafficking and ad servers
• Proficiency in Excel and PowerPoint
• Strong communication, math, and multi-tasking skills

Preferred Qualifications

• Google Ads and Facebook Blueprint certifications
• Knowledge of HTML, Flash, or JavaScript
• Experience with bidding platforms like Marin, Kenshoo, or DoubleClick

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally for iconic brands across various industry sectors.