Senior Associate - Media Planning & Buying

Responsibilities

• Responsible for Prisma campaign data inputting and booking campaigns according to media plans
• Upload and setup digital campaign buys in coordination with global offices
• Issue campaign ROs and track performance against goals
• Facilitate trafficking processes via digital trafficking sheets and Insertion Order Release Forms
• Perform competitive reporting and analysis
• Manage digital trafficking requirements and collect creative specifications for Ad Ops
• Resolve billing discrepancies
• Update media flowcharts based on campaign flights
• Monitor and troubleshoot campaign delivery and performance metrics like impressions, clicks, and conversions

Requirements

• Bachelor’s degree or equivalent work experience
• 1-5 years of Digital Marketing or Media planning/buying experience
• Proficiency in MS Excel and PowerPoint
• Analytical mindset with data-driven decision-making skills
• Ability to work in a fast-paced environment under tight deadlines
• Availability to work late shifts (09:00 PM to 06:00 AM IST)

Preferred Qualifications

• Experience with Adservers or DSPs such as CM360, GAM, or GA
• Experience with media buying platforms like Prisma or MediaTools

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally through agency networks like UM, Initiative, and Mediahub.