Senior Associate, Content

Responsibilities

• Develop, recommend, execute, and evaluate digital media plans from inception to completion
• Attend partner meetings, maintain rapport, and provide clients with research data
• Collaborate with team members to manage digital media plans and provide guidance to associates
• Mentor and train associates on strategy integration
• Conduct industry research and develop RFPs with media partners
• Oversee production timelines, creative development, and campaign implementation
• Evaluate partner proposals, negotiate plan details, and manage budget allocation
• Manage day-to-day tasks and project management for custom content programs

Requirements

• Experience with campaign management and ad serving technology
• Experience with market research tools like Double Click DART, Atlas DMT, comScore, or Nielsen
• Proficient understanding of accounting principles, data analysis, and media math
• Excellent written and verbal communication skills
• Solid negotiating skills
• Proficiency in Microsoft Excel and Word
• Proficiency with MBox or equivalent Inventory Management systems

Preferred Qualifications

• 1+ years of media experience, preferably as a Partnerships Associate
• Ability to work in a deadline-driven, high-pressure environment
• Strong presentation and problem-solving skills
• Exceptional organizational and multi-tasking capabilities

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally across its agency networks and specialty business units.