Senior Application Consultant

Responsibilities

• Bridge the gap between technology and marketing strategies by translating business objectives into technical requirements
• Collaborate with cross-functional teams, including operations and product teams, to ensure seamless delivery
• Drive adoption of Catalyst tools by configuring tailored end-to-end client experiences
• Streamline client operations through customized business rules and automations
• Implement new features according to provided specifications and designs
• Test configurations and newly developed features to ensure quality and reliability
• Troubleshoot and resolve technical issues within existing applications
• Collect business requirements from marketers and translate them into technical specifications
• Build data audiences and manage segments while ensuring data integrity

Requirements

• Mandatory experience with Salesforce Marketing Cloud
• Deep understanding of Marketing Operations and advanced marketing automation setups
• Expertise in crafting and optimizing customer journeys and trigger-based marketing programs
• Strong JavaScript programming skills or equivalent for developing client-specific solutions
• Experience querying, validating, and using data for audience development and reporting
• Proven ability to deliver tailored technical solutions for diverse client processes

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working alongside partners like Adobe, AWS, and Salesforce, the team helps clients in business transformation and marketing modernization through engineering, commerce, and CRM expertise.