W
Posted 19 hours ago
Senior Application Consultant
WPP Enterprise SolutionsSenior Application Consultant - Adobe
Requirements
5-8 years experience in marketing technology or consulting, Expertise in Adobe Campaign, Adobe Journey Optimizer, or Braze, Experience with campaign execution and marketing automation workflows, Ability to translate business requirements into technical specifications, Strong understanding of customer journeys and segmentation
Skills
Adobe Experience CloudMarketing AutomationAdobe Campaign
About the role
Responsibilities
- Collaborate with cross-functional teams to ensure seamless solution delivery using Adobe platforms
- Drive adoption of enterprise marketing tools and Adobe applications for clients
- Configure and implement customized business rules and automations within Adobe marketing platforms
- Translate business requirements from marketers into technical specifications for Adobe solutions
- Utilize Adobe Experience Platform (AEP) to build data audiences and manage segments
- Troubleshoot and resolve technical issues within existing Adobe applications
- Rigorously test configurations and newly developed features to ensure quality
Requirements
- 5-8 years of experience in application consulting, marketing technology, or campaign operations
- Hands-on experience with campaign execution, configuration, and marketing automation workflows
- Subject matter expertise in Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, or Braze
- Advanced understanding of campaign execution processes including QA, testing, and deployment
- Ability to develop and execute UAT tests at campaign or programme level
- Experience supporting technical documentation and solution requirements
- Strong understanding of customer journeys, segmentation, and lifecycle communications
- Knowledge of data usage within campaign execution and audience selection
Preferred Qualifications
- Relevant platform certifications such as AJO, Adobe Campaign, or Braze
- Strong passion for Marketing Technology and AI developments
About the Company
WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working alongside partners like Adobe, AWS, and Google, they lead clients in business transformation and marketing modernization.
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WPP Enterprise Solutions · Toronto
