Senior Application Consultant

Responsibilities

• Bridge the gap between technology and marketing strategies by translating business objectives into technical requirements for Adobe solutions
• Configure and implement customized business rules, automations, and new features within Adobe marketing platforms
• Drive adoption of internal enterprise marketing tools and Adobe applications across client bases
• Utilize Adobe Experience Platform (AEP) to build data audiences and manage segments
• Perform rigorous testing, QA, and troubleshooting of configurations and newly developed features
• Collaborate with cross-functional teams including developers, architects, and data specialists

Requirements

• 5-8 years of experience in application consulting, marketing technology, campaign operations, or CRM
• Subject matter expertise in Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or similar
• Strong hands-on experience with campaign execution, configuration, and marketing automation workflows
• Ability to develop and execute UAT tests at campaign or programme level
• Experience supporting technical documentation including solution requirements and specifications
• Deep understanding of customer journeys, lifecycle communications, and segmentation
• Knowledge of data usage within campaign execution including audience selection and validation

Preferred Qualifications

• Relevant platform certifications such as AJO, Adobe Campaign, or Braze
• Strong passion for Marketing Technology and latest AI developments

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working within the global VML network, we partner with leaders like Adobe, AWS, and Google to deliver business transformation and marketing modernization through engineering, commerce, and consulting.